Children don't have the patience to navigate the complex designs of many of the web sites targeted to their age group, according to a study released April 15 that observed how kids surf the internet. They also can't distinguish between advertising and actual content, the study found, even when the ads are clearly marked.

Researchers from the Nielsen Norman Group (NNG) had 55 children in grades one through five look at a wide range of web sites, including Amazon.com, Yahoo!, Sports Illustrated for Kids, Sesame Street, and Willy Wonka.

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