Sending a clear message that it intends to enforce a law aimed at protecting children's privacy online, the Federal Trade Commission (FTC) has fined one toy manufacturer because it failed to verify that children had their parents' permission before submitting their ages, names, and addresses to the company's web site.

The Ohio Art Co., which makes Etch-A-Sketch, settled the fine by paying $35,000 and agreeing to discard all personal information improperly collected from children over the past two years, the FTC said April 22.

The agency also sent warning letters

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