With more and more parents, realtors, reporters, and other key audiences turning to the web first for information, eMarketing basics are becoming increasingly important. Use the checklist that follows to refresh your web site as students head back to school.

• School and district statistics, headlines, and photos are new. Updated information has been posted about the board of education, school administration, key departments, faculty, staff, and students.

• All district and school addresses, phone numbers, eMail addresses, and

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