By the time today's children in the United States reach age 75, they will have spent nine years of their lives watching TV, including two years of ads alone. Yet media literacy education in the U.S. still lags behind that of every other English-speaking country in the world, according to a new report commissioned by Cable in the Classroom, the cable industry's education foundation.

When you add the number of hours students spend watching movies, listening to radio, and surfing the web, they easily spend one-third to one-half of their time awake involved in the consumption of


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