Last year, the Charlotte-Mecklenburg Schools (CMS) information technology group embarked on an ambitious and challenging mission: to transform the district's relatively static web site into an interactive, news-driven marketing and information tool. The goal was to give stakeholders a compelling reason to keep coming back to the site on a regular basis for more information, while at the same time enabling the district to get its message out to stakeholders more effectively.

Partnering with their colleagues in the district's public information office and other departments, team members developed a fresh, vibrant site that's a snap

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