Caught between the looming hammer of new federal regulations and a deepening school budget crisis that is cutting the very programs needed to make sure that kids really aren't left behind, chances are you're not going to have any more money to communicate with parents and promote your schools.

If you're looking for a new, cost-effective way to use the birth mother of new media—cable television—you might want to tune into an innovative program called "Eye on Rockwood." Created by students under the auspices of the Rockwood (Mo.) School District's communications department, the program puts a positive spotlight on...

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