When the parents of a California teen logged on to the internet last year to visit a school-related web site featuring profiles of their son and other members of the Paloma Valley High School golf team, what they found was cause for serious concern.

The web site, designed to promote young student athletes to potential college recruiters, was loaded with personal information about their son, Jordanfrom his grade-point average and SAT scores to his birthday and home address.

It was a great site "in concept," said Dale Shiffler, the...

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