With school budgets tighter than they've been in several years, a growing number of school leaders nationwide are tapping into a revenue stream that many people believe should have no place in academia: corporate sponsorships. Now, two new organizations aim to profit by bringing schools and companies together, helping schools earn money for technology and other programs in exchange for the right to attach, or "brand," a company's name to their initiatives.

California-based Wise Connection is a unique marketing firm whose mission is to play matchmaker for cash-strapped schools and civic-minded corporations. For a fee,


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