In an age when children sometimes spend hours a day consuming mass media, this web site from PBS Kids and the Corporation for Public Broadcasting attempts to teach students how media can affect the choices they make. “Don’t Buy It” includes a page for parents to discuss the ill effects of violence in the media and provides strategies for educating children about the different marketing ploys and advertising gimmicks they’re likely to encounter on television and radio stations. A section for teachers also provides several lesson plans devoted to media literacy. Each lesson is built around the six levels of Bloom’s Taxonomy: knowledge, comprehension, application, analysis, synthesis, and evaluation. With their help, you can teach your students how to evaluate an advertisement, have them create their own marketing strategy, and enable them to spot the pitch before buying into a corporate gimmick. The site also provides several links to consumer education resources for kids, as well as features that expose the secrets behind television and radio advertising. Students can find out why the people in television commercials always look so good, for example–or discover why that delicious hamburger they’ve seen on TV never looks quite so tasty when they buy it themselves.