Turning to the internet site eBay to auction off naming rights for their only school is a desperate fund-raising tactic, admit the board president and superintendent of a 300-student New Jersey school district.

If the state did more for Brooklawn, a small town near Camden, N.J., the district's unusual fund-raising efforts would not be needed, said Superintendent John Kellmayer.

"A lot of smaller districts are fighting for their survival," Kellmayer said. "What we're doing here is going to be the norm in 10 years."

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