Discovery Communications has acquired AIMS Multimedia, one of its largest competitors in the instructional video market, for an undisclosed sum. Company executives say the deal, announced Aug. 16, will expand the content and services available to educators through the cable programmer's rapidly growing digital library--making its newly formed Discovery Education business unit the largest distributor of streaming media content to K-12 schools in the United States.


"The acquisition of AIMS Multimedia solidifies Discovery's position as a leader and innovator in the world of digital video-based learning," said Judith McHale, president and chief executive officer

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