A new study by Utica College public relations assistant professor Pat Swann confirms what I've long suspected: The vast majority of public school district web sites just aren't making the grade.

After analyzing the content and interactivity of 137 K-12 school district web sites in New York state, Swann found that most school district web sites are hard to navigate, full of obsolete information, and don't tailor information for specific audiences such as parents, volunteers, or students.

Journalists--a critical audience for any organization that relies on taxpayer support--were particularly neglected


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