Corporate marketers finding new partner in several K-12 schools

The New York Times reports that K-12 schools are beginning to sell certain naming rights to corporations. In 2001, a school in New Jersey became the first K-12 school to sell naming rights to a gymnasium, and the same school is now considering selling advertising on students’ basketball uniforms. In other states, schools with large football stadiums have also sold naming rights to corporate America. (Note: This site requires registration.)

Want to share a great resource? Let us know at