Finding the perfect college--it's a dilemma faced by millions of high school seniors every year. Now, the same matchmaking technology behind one of the internet's leading dating services aims to help college-bound students land the school of their dreams.

Like the popular internet dating service E-Harmony, Destination-U combines personal surveys with personality traits "to find the right match"--not for love, but for learning.

It's estimated that more than 1.5 million students will apply for acceptance to a four-year college this year. For most of them, the search begins in the...

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