Only 1 in 6 users of internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds. Though it polled only adults, the survey's results underscore the need for educators to teach their students how to understand and evaluate carefully the information they find online--particularly as today's generation of students increasingly turn to the web as their primary research tool.


The Pew Internet and American Life Project reported on Jan. 23 that internet users in the United States are generally naive when it comes to how search engines work.

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