School leaders have a powerful story to tell, yet often lack the PR savvy and marketing muscle to do so. That's why the National School Boards Association is offering a free marketing toolkit on its web site (see link below).

Written by yours truly and designed specifically for urban educators, the toolkit has lots of tips that school leaders in districts of all sizes can use to communicate more effectively with the people who matter most.

While I certainly hope you'll log on and download the entire guide, here are...

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