To help colleges recruit today's online generation of youth, an expert on internet marketing has created the first "podcast" for admissions officers.


Podcasts are the audio version of blogs, or web journals, allowing people to create programs on any topic and distribute them over the internet. They can be downloaded to iPods or other MP3 players, or listened to on a computer. (See "'Podcasting' set to take off.")


Brian Niles, CEO of interactive recruiting firm TargetX, was struck by the absence of a podcast dedicated to college recruiting and marketing at a critical

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