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As you fine-tune your communications program over the summer, you might want to rethink your use of print and cable TV and focus more on eMail: Two recent studies show a growing preference for eMail and internet-based communications among nearly all demographic groups.
A recent survey of 4,000 adults in 20 cities conducted by Opinion Research Corp. and America Online showed that 41 percent of Americans check eMail first thing in the morning--and a whopping 61 percent say they check their personal eMail while at work. And a recent online survey by Burst! Media found
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