In the never-ending drive to attract new students to their institutions, some college and university officials now look to student blogs as a fresh addition to the recruiter's toolbox.

A recent blog entry from Manan, a 20-year-old student at Embry-Riddle Aeronautical University in Daytona Beach, Fla., details everything from a project for his technical writing class that he finds interesting . . .

"We have to design a pamphlet or an instruction manual on 'How to wash dishes?' It is ... meant for aliens who have just landed and have


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