Charitable organizations throughout the U.S. that directly serve children in need will be eligible for financial grants in amounts of $5,000 to $25,000, depending on the program, organization, and individual community need. Organizations or programs that creatively address a locally defined need directly impacting children, especially children up to age 13, and organizations or programs that align with Mattel’s philanthropic priorities of health, education, and girls’ empowerment, are of particular interest.

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