I spend a large portion of my work day looking at a web browser, and I probably read more on a computer monitor in one week than I read on paper in a month. So you might think it's out of character that I almost never visit the web site of one of my favorite print publications. It's a sports magazine, and when it arrives in my mailbox each week, I drop everything else to read it. But when I surf over to its web site, my stay is short-lived at best.

Some media experts

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