During the height of the "Who Wants to Be a Millionaire" craze, I used to get pretty annoyed when contestants would undervalue, and thus waste, their "Ask the Audience" lifeline. I personally thought it was the most valuable choice, because it seemed to me that if you ended up with a clear answer, you could be fairly certain the audience was correct. Compare that with the "Phone a Friend" lifeline, which depended on how much you trusted your designated "expert"--in other words, you were pinning all of your hopes on one person.

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