Text messaging has become a routine part of the average teen's experience. Now, it's entering the big-time world of college recruiting, too.

When John Peterson wants to make sure a prized recruit is thinking about playing football for Ohio State University, he reaches for his phone--and types.

Buoyed by an NCAA rule change, more college coaches are text messaging recruits. Coaches still send letters and make phone calls, but some say the short messages transmitted from a cell phone or handheld device are more effective than traditional recruiting tools in communicating with top prospects.


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