USA Today reports that technology is revolutionizing the way colleges recruit potential students. In an effort to cut the amount of money spent on print campaigns, and in an age of one-to-one marketing communications, colleges are utilizing text messages, email and fancy websites to attract students. The Web also enables students to research a college without setting foot on campus, or contacting admissions. Technology however, has also made it harder for institutions to predict how many accepted students will actually enroll in the college…