Some Massachusetts school buses soon will be equipped with a private radio network that plays age-appropriate content for students to listen to on their way to and from school, including music, games, safety tips, and advertisements.

BusRadio, the Needham, Mass., company that plans to implement the programming, bills its service as a way to keep kids entertained and well behaved while riding the bus. Critics of the service say it's just another vehicle for delivering ads to kids--think "Channel One" on wheels.

During a one-hour show, BusRadio

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