Electronic newsletters, or eNewsletters, are gaining ground in school public relations--and for good reason. Cheap, fast, and relatively easy to produce and distribute, eNewsletters can help school leaders get information out quickly to thousands of readers simultaneously.

"Relatively easy" are the operative words, however. Crafting effective electronic newsletters requires the same kind of attention to detail as any print publication. Crisp, clean, uncluttered design, compelling copy, and useful content can mean the difference between newsletters that are delivered and ones that are read.

While educators are known for their penchant for lengthy, jargon-laded prose, it's better to fight temptation and


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