RANCHO DOMINQUEZ, Calif.,–September 13, 2006–Kids want the “hot” new toys for the holidays, but parents worry: What happens when those holiday fads fade? Educational Insights announced today that PlayFoam has been included on a prestigious industry list of exceptional toys that children will love to play with long after the holidays. The American Specialty Toy Retailing Association (ASTRA)’s “Top 20 Toys” for Holiday 2006 is a one-of-a-kind list based on input from independent toy store owners around the country, the “toy professionals” who spend every day of the year working with consumers and kids. This daily interaction gives these retailers unmatched, firsthand knowledge of toys that are truly compelling to both kids and parents, and PlayFoam is among them.

“Every year, parents tell us how some of the latest, trendy toys and gadgets end up at the bottom of the toy box soon after the holidays,” said Jim Whitney, president of Educational Insights. “But a toy such as PlayFoam ignites the imagination and provides a different play experience every time the child picks it up. The unique, fun toys found at local neighborhood toy stores inspire creativity, making them favorites the children turn to again and again all year round.” Addictively fun, PlayFoam is lightweight, colorful foam sculpting material that won’t crumble, stick to skin or surfaces, or dry out or fade. It includes six vibrant colors to mix and match.

These toys also earn high approval ratings from parents and educators by helping children build developmental skills, reinforcing classroom lessons, teaching sharing and caring, and even getting kids off the couch. And, at ASTRA-member stores, parents enjoy atmospheres that encourage creativity and play, combined with personal service and expert advice for a toy shopping experience unlike anywhere else.

PlayFoam can be found at independent ASTRA toy retailers and teacher supply stores nationwide. Consumers can also purchase PlayFoam on the Educational Insights web site at www.educationalinsights.com.

For a complete ASTRA “Top 20 Toys” list, or to locate an ASTRA specialty toy retailer near you, visit www.astratoy.org or call ASTRA at 312-222-0984. About Educational Insights

Educational Insights, Inc. is an education company dedicated to creating a wide range of materials for today’s classrooms and homes. EI’s educational toys, teaching aids, exploration materials, and digital devices provide educators and parents with affordable learning tools for children. Educational Insights’ products are available to schools and homes through quality toy stores, teacher/parent stores, and educational dealers everywhere.

For more information, or to receive a free catalog, call 1-800-995-4436 or visit the Web site at www.educationalinsights.com.

About The American Specialty Toy Retailing Association

ASTRA is Leading the Way Through Play by providing quality products that help children have fun, achieve success and lead happy, healthy lives. The largest association for companies in the toy and children’s products arenas, ASTRA brings retailers, manufacturers, manufacturers’ representatives, and industry affiliates together to help them achieve their business goals and promote the growth of the industry by delivering products that serve children’s best interests.

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