EMERYVILLE, CALIF. (October 2, 2006)–LeapFrog SchoolHouse, the school division of LeapFrog Enterprises, Inc., today announced that Gymboree Play & Music®, a provider of parent-child play and learning programs, will offer LeapFrog SchoolHouse products in two new programs designed to help children gain key skills in preparation for prekindergarten and kindergarten classes. As a result of the collaboration, Gymboree Play & Music will incorporate multisensory curriculum components from LeapFrog SchoolHouse into its programs in select locations this fall, with a nationwide rollout in early 2007. LeapFrog SchoolHouse offerings will be used in Gymboree’s new Level 7 School Readiness Program and the Gymboree Learning Lab.
At Gymboree Play & Music, 7 levels of age-appropriate classes help children ages 0-5 build the intellectual, physical, and social skills they need to be confident and successful learners. The new Level 7 School Readiness Program helps prepare, 3-5 year olds for school through activities that build confidence, encourage curiosity, and promote independent learning and problem-solving skills. The parent-optional Level 7 School Readiness Program will be offered at Gymboree Play & Music locations nationwide by early 2007. LeapFrog SchoolHouse products, including Imagination Desk® learning centers with headphones and one Read and Sing” Little Leap® plush, are used in class to introduce children to the alphabet in a multisensory way. Other components of the Level 7 curriculum include story and discussion time, arts and crafts, and group play incorporating Gymboree products and equipment specially engineered for a fun, safe, and unique learning experience.
“LeapFrog SchoolHouse and Gymboree Play & Music share a common goal of inspiring children with engaging, interactive solutions that foster a love of learning and build key skills,” said Jessie Woolley-Wilson, president of LeapFrog SchoolHouse. “Gymboree has recognized the ability of LeapFrog SchoolHouse to motivate children as they learn. We’re pleased to work with these recognized experts in child development to bring our exciting, technology-enhanced programs to Gymboree Play & Music centers across the country.”
The Gymboree Learning Lab, featuring LeapFrog SchoolHouse products, is a weekly program designed for ages 3-5. During this hour-long program, parents and children use the LeapFrog SchoolHouse products to build essential skills such as letter and sound recognition, counting, and shape and color identification. The Learning Lab includes the LeapMat” learning surface, Imagination Desk learning centers, LeapPad® personal learning tools (PLTs) with headphones, and books from the All Around Me Storybook series and the Phonemic Awareness series.
“At Gymboree, we believe learning and play are inextricably linked,” said Jill Johnston, vice president of Gymboree Play & Music. “LeapFrog SchoolHouse products motivate children with an educational, interactive technology experience that complements the Gymboree play-based approach to learning.”
About LeapFrog SchoolHouse Division
LeapFrog SchoolHouse publishes research-based assessment and curriculum content for the PreK-grade 8 education market. Its interactive, multisensory curriculum programs and electronic learning aids are enhanced by LeapFrog’s proprietary technology-based personal learning tools (PLTs). These tools and programs enable teachers to personalize student instruction, instantly assess and monitor student progress relative to state and national standards, and easily integrate the programs into classroom learning. PLTs redefine the relationship between curriculum and technology, delivering portable, affordable, special-purpose learning devices to children. LeapFrog SchoolHouseä product areas currently include assessment, reading, language arts, math, English language development, and early literacy.
LeapFrog SchoolHouse’s multisensory products currently reach students in more than 100,000 classrooms across the United States with more than 200 interactive books and 500 skill cards, representing more than 6,500 pages of educational content. LeapFrog SchoolHouse is a business division within the Education & Training Group of LeapFrog Enterprises, Inc. Please visit www.LeapFrogSchoolHouse.com for additional information.
About LeapFrog Enterprises
LeapFrog Enterprises, Inc., is a leading designer, developer, and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at homes and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California.
About The Gymboree Corporation
The Gymboree Corporation’s specialty retail brands offer unique, high-quality products delivered with personalized customer service. As of August 26, 2006, the Company operated a total of 688 stores: 571 Gymboree® retail stores (543 in the United States and 28 in Canada), 29 Gymboree Outlet stores, 71 Janie and Jack® retail shops and 17 Janeville® stores in the United States. The Company also operates online stores at www.gymboree.com and www.janieandjack.com, and offers directed parent-child developmental play programs at 533 franchised and company-operated centers in the United States and 26 other countries.