Across the country, colleges and universities are stepping up their web-based recruitment strategies as they attempt to lure tech-savvy high-schoolers to their campuses with communications strategies that include instant messaging, blogs, podcasts, personalized eMail, and text messaging.

As another college admission season begins in earnest, high-schoolers are increasingly turning to the internet for behind-the-scenes insight. Next to campus visits, one study shows, schools' internet sites are the most important tool high school seniors use when evaluating and choosing a college.

Such sites now rank higher than high school visits from...

Subscribe to Read More

Are You an Educator?

Get Free online access to all our
news and resources and get
eSchool News Today email newsletter