ATLANTA, Oct. 26, 2006–The sweeping changes transforming consumers’ television viewing experience at home are having an equally dramatic impact on commercial markets, according to experts at LG Electronics.

Speaking on a panel sponsored by Insight Media at the third Americas Display Engineering and Applications Conference (ADEAC), LG’s Timothy Frahm explained that government mandates requiring digital tuners in all TVs by March 1, 2007 are accelerating the deployment of digital HDTVs in the lodging industry particularly.

“As digital high-definition television (HDTV) and flat-panel displays enter the mainstream, hotels, resorts, clubs and businesses are capitalizing on the sleek, hang-on-the wall screens that deliver crisp HDTV programming to their guests and customers,” said Frahm, director of advanced commercial product development, LG Electronics USA.

A 26-year industry expert, Frahm focused on two industry trends: the first, the importance of HDTV technologies for the lodging and commercial market as the digital television conversion grows near, and the second, the role of secured content transmission in the evolving digitally-converged world.

“As the world’s largest manufacturer of display panels, LG Electronics has a deep understanding of the needs and requirements of HDTV technology for the hospitality and commercial markets,” said Frahm. “In a short time, we have seen how HDTV has changed the market by providing improved picture quality, digital convergence combining television and PC applications, and the ability for content providers to increase the amount of information displayed.”

Drawing from his extensive expertise in advanced digital solutions for commercial markets, Frahm elaborated on the importance of developing secure industry technologies. With the growing importance for the hospitality industry to provide trusted-content for their customers, he said: Pro:Idiom” digital rights management (DRM) technology has become the de facto standard in the lodging industry. Because of this, on-demand high-definition content is now being deployed in the lodging industry for the first time.

“Technologies like these demonstrate how HDTV is changing the way content providers and consumers interface with television today. For example, more than two years ago, LG recognized that the widespread use of LCD and plasma displays in hotels would depend on the ability to provide guests with high-value digital content. By applying the Pro:Idiom technology platform, the lodging market has been able to enjoy a highly secure DRM solution.” Frahm went on to discuss other HDTV technologies and future trends, as well as growth opportunities in hospitality and lodging.

The Insight Media-sponsored forum on high-definition technologies was held in conjunction with ADEAC, the premier event for practical, up-to-date display technology that addresses real applications and engineering issues for display products and end-user systems of interest to North American companies in fields such as avionics, communications, digital TV, dynamic signage, instrumentation, medical, point-of-purchase, and projection displays. The conference, organized by Society for Information Display and co-sponsored by the Video Electronics Standards Association (VESA), is designed to appeal to both current display practitioners and those who may not have much experience in the industry.

Insight Media (www.insightmedia.info) is a leading market and technology research firm providing its unique Opportunity Analysis for manufacturers and resellers of electronic displays and their components. Opportunity Analysis evaluates technology, market data, competitive factors, user applications, business and distribution elements and combines them into an integrated strategic operational guide. Insight Media also provides timely newsletters, detailed assessments, global market reports, focused industry conferences, and tactical consulting.

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45-billion global force in consumer electronics and mobile communications. In the United States, LGEUS sells a wide range of digital display and digital media products, digital appliances and mobile phones under LG’s “Life’s Good” marketing theme. LG’s Commercial Products division serves the business, industrial, education, lodging, healthcare and GSA markets. For more information, please visit www.LGusa.com and www.LGcommercial.com.

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