WASHINGTON, DC–The Motion Picture Association of America today announced the launch of its 2nd annual anti-piracy public service announcement (PSA) contest among college students in partnership with Students In Free Enterprise (SIFE).

The contest awards participating SIFE teams that submit the most effective and creative 60-second anti-piracy PSA as part of an overall campaign to educate local and campus communities about the importance of intellectual property protection. The PSA contest is open to students in SIFE’s 900 U.S. chapters.
SIFE, with programs on 1,800 universities in 47 countries, is a business and higher education network that mobilizes university students to utilize knowledge learned in the classroom to implement projects that address real world business and economic issues in their communities.

“SIFE teams have a tremendous reputation for contributing to the economic health and stability of individual communities worldwide,” said MPAA Chairman and CEO Dan Glickman. “We are excited to be continuing this partnership with SIFE to educate others about the importance of respecting copyrights and positively impacting the economy as a whole.”

The 2005-2006 anti-piracy competition resulted in more than 50 submissions, with 1st, 2nd and 3rd place prizes awarded to SIFE teams from Roberts Wesleyan College in Rochester, NY, Kansas State University in Manhattan, KS, and West Texas A&M University in Canyon, TX, respectively.

“Last year’s contest was a huge success, with over 14 million individuals exposed to SIFE teams’ anti-piracy messages,” said Glickman. “We look forward to this year’s creative entries demonstrating the ingenuity and hard work of these amazing students.”

Piracy is the greatest obstacle the film industry currently faces. A recent report by the non-profit, non-partisan Institute for Policy Innovation estimated that motion picture piracy costs the U.S. economy more than $20 billion in lost output and 140,000 lost jobs. An additional study conducted by the international consulting firm LEK found that the U.S. film industry lost $6.1 billion to piracy in 2005, with more than half that number attributable to hard goods piracy such as illegal copying and more than $2 billion due to internet piracy. The LEK study estimated that 44% of the movie industry’s domestic losses–over $500 million annually–is attributable to college students.

“The MPAA remains committed to educating students, parents and all consumers to aggressively tackle the threat of piracy and stem the disturbing trend of illegal activity online by students of all ages. Our partnership with SIFE allows us to engage our country’s most creative, bright and energetic students in this important discussion,” said Glickman.

Funded by financial contributions from corporations, business leaders, and government agencies, SIFE teams are challenged each year to develop community outreach projects that teach SIFE’s five education topics: Market Economics, Success Skills, Entrepreneurship, Business Ethics and Financial Literacy. The teams present the results of their projects and compete to determine which team was most successful at creating economic opportunity for others at a national competition held in the spring.

“We’re excited to be part of this initiative,” said Bruce Nasby, SIFE Executive Vice President, SIFE International. “It’s a great way to channel the creativity of university students and it demonstrates our dedication to business ethics education.”

For more information about SIFE, visit www.sife.org

To see if your college has a SIFE chapter, visit www.sife.org/united_states/enrolled_index.asp?ID=US

SIFE teams seeking more information about the competition can email at sife@mpaa.org

About the MPAA

The Motion Picture Association of America (MPAA) serves as the voice and advocate of the American motion picture, home video and television industries from its offices in Los Angeles and Washington, D.C. Its members include: Buena Vista Pictures Distribution; Paramount Pictures; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLLP; and Warner Bros. Entertainment Inc.

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