And Paris recently held its second film festival devoted exclusively to movies shot with cell phones. But it’s too early to say how popular mobile programming will become in the United States, said Linda Barrabee, an analyst at the Yankee Group, a Boston-based technology research firm.

Although cell phones are ubiquitous, a much smaller percentage of people own phones with the technology to watch videos or subscribe to services to do so.

Current trends, she said, lean toward people being most interested short programming, such as sketches or sports highlights, that they can watch in line at the store or on the subway.

“For the most part, what we’re talking about is snacking,” she said.

But Barrabee wouldn’t rule out feature films watched in segments–or even attracting older people, who have more buying power than young adults.

Despite the challenges and uncertain future, a wave of enthusiasm traveled through a recent three-hour BU class, from the experimental filming to the writing session.

“I feel like I should pay $7 for this,” one student said as the class crowded around cell phones and computers to watch their edited footage.

Which is exactly what Amp’d Mobile wants to hear.


Boston University