With the internet taking so prominent a role in how today's students find and choose colleges, a growing number of schools are partnering with search-engine marketing firms to design school web sites that vault to the top of students' internet search-result pages. Officials at Southern New Hampshire University (SNHU), for example, are working with the Peterborough, N.H.-based company @Web Site Publicity on a campaign to attract students looking to study criminal justice online.

The campaign's goal is to make sure that, when students are looking online for information about such courses of study, they see


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