TEMPE, AZ (November 21, 2006)–Panasonic’s AJ-HDC27 VariCam HD Cinema camera is helping to expand high-definition education in Arizona as Collins College, a newly-expanded design school, incorporates the high-quality camera into its avant-garde visual arts curriculum.

With campuses in Phoenix and Tempe, Arizona, Collins College is dedicated to innovation and creativity through professional equipment acquisition for media arts education. The school provides students with hands-on learning and experience with industry-current video and computer equipment for curricula based in animation, game design and visual arts. In addition to the recent equipment acquisition, the four-year institution recently commenced construction of a new 25,000-square-foot professional-grade media arts facility in Tempe. The new facility will include extensive renovations such as a 2,000-square-foot screening room theater that seats 200 people, impressive sound stages, digitally-based classrooms and labs, as well as soundproofing, wireless and fiber optics throughout the facility.

“From dollies and tripods to industry-standard cameras, our philosophy is to have leading equipment that is currently out there in the industry so that our students can get current knowledge and experience working with high-end equipment,” said Steve Bradford, program director of Media Arts at Collins College. “We teach from the top down. If they can learn on the Varicam, they can learn on just about anything. This will in turn make them more marketable for jobs.”

With an enrollment of approximately 2,000 students, Bradford commented that the school focuses on preparing students for the national professional film and video market–not just the local end.

“We chose the VariCam because of its impressive high-quality and variable frame-rate capability,” said Bradford. “Overall, the VariCam delivers amazing results, similar to what you get with film. The picture is impressive with a very pleasing look that lends itself well to doing dramatic work; it is not harsh or news-like, as other pro video cameras tend to be.”

“The other reason we were adamant to add the VariCam to our curriculum is due to its wide use within the industry nationwide,” said Bradford. “Our goal is to give our students as much exposure as possible to the industry’s latest, high-quality equipment. We know that once our students graduate and are being considered for a job, they can say, I’ve worked on a VariCam,’ and their chances of being hired are greatly increased.”

Panasonic’s AJ-HDC27 VariCam replicates many of the key features of film-based image acquisition, including 24-frame progressive scan images, time lapse recording, and a wide range of variable frame rates (4/fps to 60/fps in single-frame increments) for “overcranked” and “undercranked” off-speed in-camera effects. The AJ-HDC27 VariCam also features CineGamma” software that permits Panasonic’s HD Cinema camera systems to more closely match the latitude of film stocks.

About Collins College

Collins College, a school of design and technology, provides students with career-focused education. Approximately 2,000 students from across the nation attend Collins College. Collins offers Bachelor of Arts degrees in animation, game design, visual arts–game art, graphic design, visual communication, interior design, media arts, and a Bachelor of Science in network technology. Collins College has two campuses in the Phoenix metropolitan area. The main campus is located in Tempe, Arizona, near Arizona State University (ASU). Collins also has a campus located in Phoenix, Arizona.

For more information on Collins, visit www.collinscollege.edu.

About Panasonic Broadcast

Panasonic Broadcast & Television Systems Co. is a leading supplier of broadcast and professional video products and systems. Panasonic Broadcast is a unit company of Panasonic Corporation of North America. The company is the North American headquarters of Matsushita Electric Industrial Co., Ltd. (NYSE: MC) of Japan, and the hub of its U.S. marketing, sales, service and R&D operations. For more information on Panasonic Broadcast products, access the company’s web site at www.panasonic.com/broadcast.

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