The New York Times reports that while some colleges and universities have tried to limit what faculty and students say online, and others have seen reputations shredded on blogs, some leading university presidents are attempting to vault the digital divide by starting their own blogs. Some of these blogs discuss serious matters, while others try to keep a light and informal tone. Presidents who maintain their own blogs, regardless of tone, believe that they both make their campuses seem cooler and also more or less open up direct lines of communication between students, faculty, and staff. However, some veterans of public relations advise against this practice. Raymond Cotton, a lawyer who advises colleges and universities in contract negotiations, believes that having presidents blog is “an insane thing to do” and that presidents who blog do so at their own peril…