Boston, MA – November 28th, 2006 – Hot Banana Software, Inc. (, a leader in Web content management software for marketing and a wholly-owned subsidiary of J.L. Halsey (OTCBB:JLHY), today introduced a unique multilingual content management plug-in that automates the process of translating and publishing Web site content into multiple languages. Hot Banana announced the new feature at the Gilbane Conference on Content Technologies (Booth #130), here through Nov. 30.

Connexion Corporate Communications s.a., a Belgium business-to-business multilingual communications agency and prominent integrator of Web content management software in Europe, independently developed the multilingual content management module and is making the module available to all Hot Banana channel partners and clients.
From the Hot Banana interface, site publishers can now send Web pages, portions of Web pages and even entire Web sites to an XML-compatible translation memory system (TMS), such as DéjàVu, Trados or SDLX. Once human translators have edited the content in their TMS of choice, their translation work is sent back to Hot Banana’s Web CMS for publication in just a few clicks. The translated content, navigation, metadata, pictures and links appear in the same layout as the original pages, which the Hot Banana user can then choose to further validate, get approvals or instantly publish.

“As a business-to-business multilingual communications agency that services some of Europe’s largest corporations, we needed a more cost-effective and time-efficient way to translate content into several languages using a Web CMS,” said Stany van Gelder, marketing director, Connexion. “Hot Banana’s Unicode compliance, search-engine friendly platform and ease-of-use made building an add-on translation module to help automate the translation process the obvious and easiest choice. We’re pleased that other Hot Banana partners and clients can now deliver multilingual Web content faster and at reduced costs simply by using our module.”

The new multilingual translation module works with any Hot Banana implementation. Connexion Corporate Communications licenses the module direct.
“We strategically built Hot Banana as an open platform to allow partners to add modules easily,” said Krista LaRiviere, general manager, Hot Banana Software Inc. “With the launch of this add-on, Connexion went beyond customization to monetization. We’re eager to see other channel partners follow their lead, and develop and resell their own innovative add-ons to Hot Banana that might reflect the niche or sector that they specialize in.”

A long-time Hot Banana channel partner, Connexion Corporate Communications recently won two CMS Awards 2006 in the “Best Content” category for its launch of the Boom Chicago Web site, which integrates the comedy institution’s stage-show ticketing system with Hot Banana to manage seat availability and sales in real time. Boom Chicago experienced a 20 percent surge in visits and a 50 percent boost in online sales just 15 days after the new site went live.

Hot Banana, the leading ColdFusion Web CMS solution, is built upon Adobe’s ColdFusion MX technology. It is available as software-as-a-service or as a licensed offering. It complies with the Unicode language standard, enabling it to handle non-Roman character sets, such as Chinese, Arabic and Punjabi.
At last spring’s San Francisco Gilbane Conference on Content Management, Hot Banana was voted the most innovative content management solution by conference attendees, winning the 2006 “CMS Idol” crown. The company was also recently recognized in CMS Watch as a “mid-market challenger.”

About Hot Banana Software, Inc.

Hot Banana is a leader in Web content management software for marketing, powering corporate Web sites, Intranets, Extranets, micro marketing sites and landing pages for more than 200 companies worldwide in more than 16 languages. Built for non-technical users, Hot Banana’s core technology is an easy-to-use, search-engine-friendly, Web content management suite designed to manage a Web site’s content creation, publishing and optimization process.

Hot Banana’s uniqueness is its Active Marketing Solution, an eMarketing platform – loaded with tools for increasing Web traffic, acquiring sales leads and converting prospects into customers.
Hot Banana is available directly, or from 22+ Channel Partners Worldwide, either On-Demand (SaaS), or as a Licensed ColdFusion CMS. Clients include: InsureMe, Unico System, Hondros College, General Board of Global Ministries – UMC, Algoma Steel, Bell Industries, Parents Action for Children, Archdiocese of New York, Ansell Healthcare Europe, Ingersoll Rand, World Vision, Johns Hopkins University, Law Society of Upper Canada, and Expertech.

Headquartered in Barrie, Ontario, Canada, with a U.S. office in Menlo Park, California, Hot Banana Software, Inc. is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY – News), a leading eMarketing company that provides technology solutions for marketers at mid-size businesses. J.L. Halsey is also the parent company of Lyris Technologies, EmailLabs and ClickTracks. For more information, visit, or call 866-296-1803.

About Connexion Corporate Communications SA

Connexion Corporate Communications is a Belgian business-to-business communications agency and Web CMS integrator that has been operating on the international market since 1987. Connexion was appointed a Hot Banana Channel Partner for Europe in 2004. Connexion Corporate Communications’ clients include large high-technology corporations, such as Belgacom, Cognos, Econocom, Electrabel, Novell, SAS Institute and Tractebel; major industrial and services companies, such as Ansell Healthcare Europe, Ingersoll Rand and International Post Corporation; and aggressive, small and medium-sized enterprises, such as Grey, 4C Consulting, Boom Chicago and Xpedite.

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