Denver, CO (December 5, 2006)–Teachers of grades K-12 spend on average $475 of their own money on classroom materials and supplies annually, with elementary school teachers spending a significantly higher amount ($539) compared to middle ($393) and high ($427) school teachers. These and other key findings can be found in a new report, Teacher Buying Behavior 2006-2007, from Quality Education Data, Inc., (QED), a leading education market research and database firm, and a wholly owned subsidiary of Scholastic.
“The findings from the new Teacher Buyer Behavior report reinforce teachers’ deep commitment to educating children, regardless of the price tag. Teachers of all grades continue to invest a great deal of their own money each year to buy much needed supplies and materials for their classrooms and students,” said Andy Lacy, General Manager, QED.
QED’s Teacher Buyer Behavior also asked educators about the types of materials they need the most for their classrooms. Thirty-eight percent of all teachers report needing materials that support differentiated instruction; middle school teachers (45%) are significantly more likely to report needing these types of materials compared to elementary (37%) and high (32%) school teachers. Elementary school teachers (19%) are significantly more likely to report needing non-fiction trade for their classroom compared to middle (8%) and high (9%) school teachers.
Other key findings from QED’s Teacher Buyer Behavior 2006-2007 include:
*The majority of teachers use personal money when purchasing student rewards (85%), materials for classroom decoration (75%) and professional materials (59%). However, teachers use school funds when purchasing computer software for the classroom (61%) and workbooks (74%).
*The majority of teachers (63%) report that they think there will be no change over the next few years in their own and their principal’s involvement in the purchasing process for classroom items. Almost one-fifth of teachers (18%) think that their influence will increase over the next several years.
*More than half of the respondents (54%) report that at least some of the students in their school receive donated school supplies provided by local charities.
This study was conducted by using QED’s Online Educator Panel. A total of 957 respondents participated in the study, which was conducted between September 26, 2006 and September 29, 2006.
Established in 1981 and headquartered in Denver, Colorado, QEDÒ is a leading provider of K-12 and high education mailing lists, marketing services and market research focused exclusively on the education market. QED Inc. is a wholly owned subsidiary of Scholastic Inc., the global children’s publishing, education and media company. QED’s National Education Database™ provides comprehensive access to U.S. and Canadian educational institutions and is the core data resource that supports all QED products and services, including custom education market research, database design and annual research reports tracking critical educational trends. In 1997, QED introduced its National Registry of Teachers by Names, a database of over 4.3 million educators by name, telephone-verified at the school building level. In 2002, QED acquired The Heller Reports, adding a variety of news publications and the annual EdNET conference to its offering of products and services designed to help education marketers stay current on market trends.
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children’s books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries, and television networks; and the Company’s Internet Site, www.scholastic.com.