SAN DIEGO, CALIFORNIA, www.hitachi.us, January 3, 2007–Reinforcing Hitachi as the world’s leading provider of high performance and easy to use display tools, Troxell Communications recently installed two Hitachi 55HDM71 professional plasma displays in the library of Midlakes Middle School in Clifton Springs, NY.

The Midlakes Middle School Library is a laboratory of ideas that helps students to discover the secrets of academic success. The collection consists of more than 7,000 books and electronic resources. The library catalog is an online catalog that can be searched from any computer on the school network. Encyclopedias and other information resources are available in print and electronic formats. The Internet is accessible in the library, the classrooms and the learning center.

Hitachi 55HDM71 professional plasmas are used to educate the students on effectively using the library’s resources. Mike Purcell, school library media specialist at Midlakes Middle School, regularly gives presentations to students using the 55HDM71 models. “We have a very nice facility here, and we wanted to have displays that would not only serve our current needs but would be reliable enough that we could utilize them for possible future applications like streaming video,” Mr. Purcell noted.

Because of the large amount of ambient light in the library, brightness was another important issue. “One of the problems we have is a large window in the library that brings in a lot of light,” Mr. Purcell said. “We needed something that wouldn’t be easily washed out. The 55HDM71 fulfilled our requirements in that respect and we have had no problems seeing the image.”

Since being installed over the summer, the high performance and ease of use of the 55HDM71 displays have already proved beneficial to Midlakes Middle School. “We installed them where they’re visible from outside the library, and they’ve been catching everyone’s attention,” Mr. Purcell said. “In addition to being effective presentation displays, we’ve also found them to be effective tools to generate interest in the library among the students.”

About Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division’s Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders and DVD players. The division’s Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.

Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi’s product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi’s OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 356,000 employees worldwide. Fiscal 2005 (ended March 31, 2006) consolidated sales totaled 9,464 billion yen ($80.9 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company’s website at www.hitachi.com.

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