CHICAGO, ILL.–January 4, 2007–World Book, Inc. today announced the appointments of Patti Ginnis to chief marketing officer and Ben Hinton to managing director of international sales, reinforcing the educational reference publisher’s commitment to further extend its industry leadership and supporting its mission to be an essential learning tool for students and families worldwide.
Ginnis has more than 15 years of experience in marketing and a strong background in the educational reference publishing industry. Most recently she was senior vice president of sales and marketing for Encyclopedia Britannica and previously vice president of e-commerce. She also served in product management positions and was instrumental in building the company’s e-commerce presence. She holds a B.A. from Illinois State University.
Before joining World Book, Hinton worked in roles of increasing responsibility for the global reference publisher Thomson Gale. He began his career at Thomson Gale Australia (now Thomson Learning Australia) managing customer and product matters throughout the Pacific Rim. He also has held technical sales roles in the U.S. and marketing and sales management roles, where he was responsible for increasing Gale’s international market share, revenue, and customer awareness for both print and digital products. Hinton holds a bachelor’s of Information Technology (Commerce) from Australian National University
At World Book, Ginnis will be responsible for leading World Book’s digital product strategy across all markets, while Hinton will focus on expanding World Book’s presence in strategic markets world wide. Both Ginnis and Hinton are members of the World Book Executive Committee, reporting directly to World Book President Paul Gazzolo, and will be based in World Book’s Chicago headquarters.
“This is an exciting time for the publishing industry and for our company. We’ve introduced a record number of innovative products in the last year and there are many more to come in 2007 and beyond,” said Gazzolo. “Patti’s and Ben’s strong records of achievement and deep experience make them the right people to lead these efforts and will help World Book reach a great many more students, families, and educators around the world.”
About World Book
Celebrating its 90th anniversary in 2007, World Book, Inc. sets the standard in publishing accurate, current, and reliable reference and learning materials for both children and adults. Based in Chicago, Ill., World Book is committed to creating learning materials that meet the highest standards of editorial excellence while also leveraging the advantages of online and interactive learning platforms. This commitment has culminated in a wide range of products that include the number-one selling The World Book Encyclopedia, and such leading electronic products as the World Book Online Reference Center. World Book is a Scott Fetzer company, a subsidiary of Berkshire Hathaway, Inc.
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