In today´s world, even pre-school age children are considered fair game by marketers. With so much emphasis on buying all the toys, games and gadgets they see on TV, it´s easy for little kids to become materialistic and to think that everything´s disposable. If they break a toy, no problem; they just move on to the next one. So whatever happened to the idea of kids having prized possessions that they lovingly cared for and treasured?

The average child is exposed to more than 40,000 television commercials each year according to the National Institute on Media and the...

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