The New York Times reports that a division of CBS is hoping to intensify the mania surrounding the NCAA basketball tournaments by offering students and other fans a chance to create exuberant, exhortatory video clips and share them with friends, family, and strangers–and use them, not incidentally, to taunt anyone who roots for opposing teams …

http://www.nytimes.com/2007/02/28/business/media/28adco.html?ex=1173416400&en=fcfd94d2a76e32e5&ei=5070&emc=eta1