Livermore, CA–March 5, 2007–Today two of the leading providers of educational playthings for children announced a collaboration of their award-winning brands to reach more homes and offer families a broader array of learning opportunities.
Discovery Toys, the market leader in educational products for children, is proud to announce the addition, effective March 15, of a new music and movement category with the Kindermusik International-owned Do-Re-Me & You! (DRMY!) line of musically centered products, that will be sold exclusively under the Discovery Toys name. The new line, delivering multi-sensory learning experiences for children of all ages, has won more than 30 accolades from national parent and toy award organizations, including Oppenheim Toy Portfolio, Dr. Toy and The National Parenting Center.
With the move, parents, teachers and care-givers will now have the opportunity to view and purchase a wider selection of toys, books, games and CD´s that engage the whole child. "We have earned our reputation as a market leader in providing creative, innovative, and enriching products for young learners. It made sense to meet the high expectations of both our consultants and our customers by forming an association with the best in music and movement education. We are so impressed with the Do-Re-Me & You! Products; we have just fallen in love with the music!" said Discovery Toys CEO, Jane Leitch. "This is indeed great news for our consultants, hostesses, customers and all those who have come to expect the best in fun learning experiences from Discovery Toys."
Kindermusik International Chairman and CEO Michael Dougherty sees the announcement as equally significant for the 2,500 past and present DRMY! consultants who can now choose to transition their businesses with Discovery Toys.
"This opportunity brings a vastly expanded market for our consultants and over 100 new top-quality learning products for their customers with the acclaimed Discovery Toys brand. I´m proud to combine efforts with a company that shares our commitment to providing exceptional educational creativity and delight to families with young children," Dougherty said. "I anticipate tremendous growth and success for our consultants as a result of this relationship, and I am pleased to help such a respected market leader like Discovery Toys in making a meaningful difference in kids lives."
About Discovery Toys
Discovery Toys, Inc. is the leading direct seller of educational toys, books, audio and software for children, personalizing the toy purchase experience through a network of over 20,000 Educational Consultants in the U.S. and Canada. Since 1978, Discovery Toys has encouraged parents to play with their children, providing the highest quality toys to help them make a lasting investment in their childrens future. The company has received over 165 awards from highly recognized educators and parenting organizations. Discovery Toys, Inc., based in Livermore, California, is a subsidiary of EOS International, Inc. Local Educational Consultants can be found by calling 1-800-341-TOYS (8697) or visiting www.discoverytoysinc.com .
About Do-Re-Me & You
Do-Re-Me & You! was founded by Kindermusik International in 2003 to expand its mission to bring the power of music into the home of every child possible. The company is the leader in music and movement programs for children and also owns and operates educational publishing, training and creative design divisions.