As school district leaders look to improve stakeholder relations, some superintendents are experimenting with a tool more commonly associated with tech-savvy students and teachers than administrators: the blog.

Speaking at the American Association of School Administrators' annual conference in New Orleans in March, Superintendents Clayton Wilcox of the Pinellas County Public Schools in Florida and Mark Stock of the Wawasee Community School Corp. in Indiana explained how they are leveraging blogs in their own communities to communicate with parents, foster support for important programs, and keep parents and students apprised of issues affecting their schools.

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