The Advertising Council joined with the Department of Commerce´s United States Patent and Trademark Office (USPTO) and the National Inventors Hall of Fame Foundation (NIHFF) today to launch a national, multimedia public service advertising (PSA) campaign to engage a new generation of children in innovation. The campaign seeks to make inventing and developing new ideas part of American children´s lives.

U.S. Secretary of Commerce Carlos M. Gutierrez unveiled the campaign at the National Press Club.

For generations, the United States has been a recognized global leader in technology and innovation. While the country represents only 5 percent of the world´s...

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