NEW YORK (April 16, 2007)–Pokémon Learning League, the new online educational suite of animated, interactive lessons in core curriculum for grades 3-6, has been selected as a finalist for a Distinguished Achievement Award from the Association of Educational Publishers (AEP). Developed by Pokémon USA, Inc., Pokémon Learning League has signed up more than 18,000 registered users since it was launched in October 2006.

Building on the Pokémon tradition of immersive storylines and high-interest animated characters, Pokémon Learning League provides educators with a flexible tool to engage and motivate students in math, science, language arts, and life skills. The product creates the needed link between the interests and activities that students seek outside of school and the concepts that they need to learn in school. Pokémon Learning League is aligned with state and national standards to support teachers and reinforce classroom lessons.

"We are honored to receive this prestigious industry recognition that commends the educational merit and quality of Pokémon Learning League, which our team and advisory board of educators have worked diligently to develop and ensure its instructional effectiveness," said Yves Saada, vice president of interactive media for Pokémon USA, Inc.

Pokémon Learning League joins an elite group of AEP Award finalists. For the past four decades, the AEP Awards have recognized significant and excellent achievement in supplemental educational products. The Distinguished Achievement Awards recognize the best educational materials-such as books, educational toys, software and web sites-within subject categories and by audience. All products submitted undergo a rigorous two-tier judging process by highly qualified individuals who are experts in their respective areas. Judges include teachers, editors, designers, product developers, and curriculum specialists.

Winners of the 2007 Distinguished Achievement Awards will be announced during the AEP Annual Educational Publishing Summit on June 12, 2007, in Washington, D.C.

The Association of Educational Publishers, founded in 1895, is a national, nonprofit association devoted to serving and advancing the supplemental educational publishing industry. With the rapid growth of new educational technologies, AEP members are at the forefront of delivering progressive, educational products and services that address individual learning needs and differences.

Pokémon Learning League is available to schools, households, and after-school programs through paid annual subscriptions. For more information, visit www.PokemonLearningLeague.com.

About Pokémon USA

Pokémon USA, Inc., a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and the Pokémon Trading Card Game outside of Japan. This includes licensing, marketing, an animated TV series, home entertainment, the official Pokémon website, and online retail center pokemoncenter.com. Celebrating its 10th worldwide anniversary in 2006, Pokémon was launched in Japan in 1996 for play on Nintendo´s Game Boy® and has since evolved into a global cultural phenomenon. Pokémon was introduced in North America in September 1998 and today is one of the most popular toy and entertainment properties in the world.

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