CHICAGO and McLEAN, VA, April 27, 2007--As brands compete for the coveted Latino consumer in the United States, some are just beginning to explore the emerging digital space as a new medium to deliver their messaging. But are U.S. Hispanics really online? Researchers yesterday at the Association of Hispanic Advertising Agencies 22nd semi-annual conference confirmed that 13.9 million Hispanic adults are indeed online and of those 8.5 million have broadband. But, even more impressive and important to marketers is how Hispanics are interacting online, the frequency and time spent online, and the types of activities Latinos are...
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