KHQ-DT Selects Broadcast Pix Slate 2100 Live TV Production System to Produce ?Weather Plus Updates´ for DTV and Web Broadcasts

BURLINGTON, Massachusetts (April 10, 2007) Broadcast Pix Inc. today announced that KHQ-DT, the NBC affiliate in Spokane, Washington, is using its Slate? 2100 live television production system for single-operator production of the station´s "Weather Plus Updates." The weather report is broadcast daily on its DTV channel 6-2; carried locally by Comcast Cablevision, and available from the station´s Web site, The updates are also fed to two other Central Washington stations owned by KHQ–KNDO-DT in Yakima and KNDU-DT in Kennewick–for broadcast on their DTV secondary channels and Web sites. All three stations rely on the Slate 2100 system´s performance when producing the updates since the weather can change rapidly and dramatically throughout the region.

The Broadcast Pix Slate 2100 system integrates a production switcher, production control panel, Inscriber CG, transitional effects, chromakeyer, clip store, and multi-view monitoring, among other functions, in a single workstation-based system. The system can be operated with a production switcher-style control panel or by using a keyboard and mouse interface. In addition to the Slate 2100 system´s integrated design, KHQ found the system´s compact footprint ideal for its situation. The Slate 1000, installed in late 2006, now serves as the centerpiece for a new space called Production Control 2.

"During the first year that we produced Weather Plus Updates, we had been using our main production control room," said Doug Miles, KHQ´s production manager. "We soon found that sharing these resources with the other daily productions that needed to be done from the same rooms made things logistically difficult. Our Weather Plus Updates were tying up the main control room and studio for about five hours a day, and we didn´t always have the rooms available to take Weather Plus Updates live in severe weather emergencies. Since Production Control 2 is extremely space-challenged, it was critical to have an integrated production switcher that could be managed entirely by a single operator, as opposed to our main production control room which requires a director, technical director, and audio person."

Weather Plus Updates are polished TV weather reports formatted as two or four-minute recorded segments and updated seven times a day using the Slate 2100 platform. A KHQ meteorologist provides the latest weather forecast illustrated by satellite and Doppler radar maps, 3D animated weather maps, as well as live video shots showing current weather conditions. The video plays inside a window that´s bordered by an "L-Bar" graphic that displays the humidity, time, and temperature in the left-hand vertical bar, and icons for the six day forecast along the horizontal bar underneath the video.

Another feature that empowers a single operator to manage every aspect of a video production is Scripts, a companion software to the Broadcast Pix system that automates program execution, including chromakeys, camera takes, dissolves, and graphics and other roll-ins.

"With Scripts, the Slate 2100 remembers all your button pushes from start to finish as you go through your show?which cameras to take, which lower third supers to display, and rolling in any video and music elements. Then in subsequent production run-throughs, it can automatically recall all of those moves in their precise order," said Miles. "All the operator has to do is push a button and cue the talent. This feature can store the settings for several different show formats, which will be useful should we expand our ?Updates´ programming in the future."

Formerly a newsroom edit suite, Production Control 2 is a six by six foot space adjacent to an auxiliary set dedicated to producing Weather Plus Updates, as well as news and elections updates. The studio, which is equipped with several four Panasonic robotic cameras, has a green screen chromakey wall for keying weather graphics generated by a WSI weather graphics presentation system.

While the Slate 2100 packs the functionality of an entire television production control room in a single box, KHQ chose to supplement it with two large Sony flat screen color monitors for program and preview displays; as well as a small Tascam audio board, MP3 player for music beds, and an Avid Airspeed playout server for bringing video roll-ins into the system. The operator can also route two or more sources from anywhere in the station, such as a live video shot from a field camera.

About KHQ-DT

Located in Spokane, Washington, KHQ-DT is an NBC affiliate owned by Coles Company which airs programming daily in both HDTV and SDTV. KHQ produces a two-hour live morning show from 5 a.m. to 7 a.m., as well as live newscasts at 5 p.m., 6 p.m., 9 p.m., and 11 p.m. Also, at 10 p.m., KHQ´s news department produces the live 10 p.m. newscast for KAYU, the local FOX affiliate, from KHQ´s main studio and control room. The station also offers regular news and weather updates on its DTV secondary channel 6-2, which is carried by Comcast Cablevision in Spokane on its Channel 115, as well as via video on demand at its Web site,

About Broadcast Pix

Broadcast Pix is the leader in integrating switcher and computer technology to provide live television production systems. These are more powerful, easier to use, and much more cost effective than a traditional control room of individual components, yet retain a fast action human interface and robustness. Broadcast Pix switchers enable a single operator to create engaging live video, yet gracefully adds operators on its network when desired. It is the only switcher that can be controlled remotely over the Internet. Broadcast Pix is based in Burlington, Massachusetts, with offices in California and Europe. Customers include leading broadcast, cable, corporate, education, entertainment, mobile, faith and government studios. For more information on Broadcast Pix, go to


Tool Factory Wins Two Notable Software Awards in 2007

Sunderland, VT April 9, 2007–Tool Factory software titles Tool Factory Keyboarding Adventure and Letter Olympics have won Association of Library Service to Children (ALSC) notable software awards for 2007. The ALSC works to improve and extend library services to children from preschool through the eighth grade, in all types of libraries. They are responsible for the evaluation and selection of book and non-book library materials. Their annual "Notable List" recommends exemplary books, videos, recordings and computer software for children. Link to ALSC´s listing and read about the 2 winning titles from Tool Factory:

Tool Factory Keyboarding Adventure is an adaptive keyboarding program currently used worldwide. Visit the outback through the adventures of Kewala, your keyboarding guide. Using animated and engaging graphics Kewala tells his experiences in the Australian Outback, students learn to type and also improve reading skills as they follow the story line. Administrative features allow teachers to track each individual student´s progress for every keystroke. Teachers can import their own text so students are learning to type the curriculum taught in the classroom! Tool Factory Keyboarding Adventure makes learning to type fun!

Letter Olympics uses Olympic sporting events to distinguish the difference between the lower case letters "b" and "d". With both auditory and visual activities, Letter Olympics captures student´s attention with an exciting Olympic sports theme. This inclusive tool allows for individual student tracking with printable reports for IEP´s. It´s great for students with Dyslexia, and also fold easily into the mainstream language arts curriculum. The program also includes clip art files and printable PDF worksheets for additional support outside of the computer!

Where to Buy

All versions are available from Tool Factory.s website or by purchase order.

Tool Factory Inc., 3336 Sunderland Hill Road, Sunderland, VT 05250
To Order: (800) 220-8386 Fax PO to: (802) 375-6860

Tool Factory Keyboarding Adventure
Grades K-6 ability levels, Inclusive
Platform: PC/MacX/Hybrid/Networkable
Item #: 2150
Single: $69.95 Unlimited Network Site License: $699.95

Letter Olympics
Grades K-2, Inclusive
Platform: PC/MacX/Hybrid/Networkable/Switch Accessible
Item #: 20107
Single: $69.95 Unlimited Network Site License: $529.95


Tool Factory is a woman-owned, Vermont-based business with the goal to make a difference in US education by providing superior educational software. The catalog offers over 150 titles, including a suite of digital imaging products designed to maximize the use of digital imaging in the classroom. Teachers, students, and parents join the Tool Factory staff in testing products to ensure that they are easy to navigate, fun to use, and beneficial to the learning process. Tool Factory is now combining many of the special education and mainstream products to better serve the inclusion classroom.


Report Provides Inside Look Into the World of Public Education

(April 2, 2007? Arlington, Va., and Philadelphia, Pa.)–The American Association of School Administrators (AASA) and ARAMARK Education have issued Leadership for Change, an in-depth report that provides insights on what´s ahead for public education from 25 of the country´s top school superintendents. The report summarizes the findings of the 2006 National Superintendent of the Year Forum, an intensive three-day leadership event organized in conjunction with the National Superintendent of the Year program. The program, now celebrating its 20th year, is co-sponsored by AASA, the professional organization for school superintendents and other school system leaders nationwide, and ARAMARK, a world leader in providing professional services to more than 650 school districts in the U.S.

The Leadership for Change report addresses critical public education issues that have an impact on student achievement. Topics addressed in the report include the No Child Left Behind legislation, the role of a district public school superintendent, professional development for teachers, principal and school board member involvement, and managing increasingly tight budgets. The report also explores the success many districts have experienced with school-business partnerships. Throughout the report, superintendents offer innovative approaches to these issues.

For example, in the report a panel of superintendents discusses school leaders´ emerging role as instructional leaders. They offer strategies for filling this role, including:

* Clearly and regularly communicate expectations for learning and achievement to staff

*Keep all staff focused on classroom instruction

*Regularly measure progress toward goals

*Facilitate meaningful conversations about the role of teachers, principals and superintendents in improving student achievement

*Model for principals what superintendents expect of them

"Like the National Superintendent of the Year program, the Leadership for Change report celebrates the contributions and leadership of public school superintendents nationwide," said AASA Executive Director Paul D. Houston. "This report presents ideas and solutions that can help school leaders improve learning outcomes for all children."

At the 2006 National Superintendent of the Year Forum, ARAMARK Education and AASA invited the state superintendents of the year, representing excellence in school leadership nationwide, to come together to discuss critical education issues and challenges. The three-day seminar allowed the superintendents to share experiences that support continuous improvement in public education as well as foster new professional relationships.

"This report depicts an inside look into the minds of the nation´s best and brightest education leaders who have overcome challenges to help students succeed," says Cathy Schlosberg, Vice President, Marketing and Strategic Development for ARAMARK Education. "It is our hope that Leadership for Change will help propel critical education issues to the forefront and provide best-in-class strategies to other superintendents, in support of their primary goal of educating students."

A copy of the Leadership for Change report can be found at: or More information on the National Superintendent of the Year program as well as a list of the 50 state Superintendents of the Year can be found at

About AASA

AASA, founded in 1865, is the professional organization for more than 13,000 educational
leaders across the United States. AASA´s mission is to support and develop effective school
system leaders who are dedicated to the highest quality public education for all children.
AASA´s major focus is standing up for public education. For more information, please visit

About ARAMARK Education

ARAMARK Education provides a complete range of food, facility, uniform and other support services to more than 650 K-12 school districts in the U.S. It offers public and private education institutions a family of dining and facility services including: on-site and off-site breakfast and lunch meal programs, after-school snacks, catering, nutrition education, retail design and operations, maintenance, custodial, grounds, energy management, construction management, and building commissioning. For more information on ARAMARK´s facilities, please visit


Winners Announced in Dimension 3D Printing Group´s

MINNEAPOLIS (April 6, 2007)–The Dimension 3D Printing Group, a business unit of Stratasys, Inc. (Nasdaq: SSYS), announced today winners in its third annual "Extreme Redesign: The Ultimate 3D Printing Challenge," a global design and 3D printing contest for high school and college students. The winners were announced at 1 p.m. CDT during a webcast ceremony hosted by the Dimension 3D Printing Group. To view this event, see the instructions listed below on page two of this release.

The winners, Mike Rouse (Solar Street Sign) of Warren Career Prep Center/Cousin High School in Warren, Mich. and Mike Kochman (Off-Road Cell Phone Carrier) of Columbus State Community College in Columbus, Ohio, where chosen from a pool of more than 1,200 design entries from around the world. Both first place winners will receive $2,500 scholarships, with the remaining four finalists receiving $1,000 scholarships each.

Mike Rouse, the high school winner, won for his Solar Powered Street Sign design. The design modifies a common street sign with the addition of a solar collector and lights mounted above the sign. The sun charges a battery during the day and uses the stored power to run the lights illuminating the sign at night. Using only the power of the sun, the goal of the design is to enable drivers to view street signs more safely and easily at night.

Mike Kochman, the university category winner, won for his Off-Road Cell Phone Carrier design. The carrier is a waterproof case clamped to either upper fork tube on a motorcycle. The design allows riders to keep cell phones and other small, important items dry and safe while riding.

The other final contestants from the high school category recognized at the ceremony are Jonathon Crompton (Ski Pole Radio) of Sherwood High School in Sherwood, Ore. and Zach Stephens (Twist and Measure) of Westfield High School in Carmel, Ind. Other university category finalists recognized are Megan Stephens and Katie Weber (Saddle III) of Hobart and William Smith Colleges in Geneva, N.Y. and University of Buffalo in Buffalo, N.Y., respectively, and Harald Kramer (Time Trial Bike) of the HS-Magdeburg-Stendal, University of Applied Sciences, in Magdeburg, Germany. More information on the finalists and winners, including images and descriptions, can be found at

"I want to extend a big congratulations to the winners and all four finalists," said Jon Cobb, vice president and general manager of 3D printing for Stratasys. "Making it as far as the finals in a contest with more than a thousand entries is a remarkable accomplishment. The designs featured today are truly first rate. I look forward to seeing more great designs from our talented pool of contestants in the years to come."

Instructions For Viewing The Award Ceremony

To view the event, go to and enter replay 2091172854. If you experience any difficulties, click on the orange "TEST MY COMPUTER FIRST!" option near the bottom of the Webpage. If you are still experiencing problems, phone Vcall at 1-888-523-2450. You will be able to view this event for several months using the link provided above.

About Extreme Redesign

Whether it enhances the capabilities or aesthetics of a part, product or piece of art, Dimension calls on computer-aided-design (CAD) students worldwide to send in their most creative, useful and innovative extreme redesigns.

To enter, students must identify an existing product, piece of art or architecture and redesign it, making the original design better by adding new functionality or aesthetic qualities. Students submit a completed .stl files of their extreme redesign via Dimension´s Web site along with a completed submission form, including 200 words describing the value and benefit of the extreme redesign. Dimension then sends entrants a 3D print of their redesign they can hold in their hands and evaluate.

For more information about competing in Extreme Redesign 2007 along with complete contest rules and submission information visit

Extreme Redesign is sponsored by media partner Product Design & Development.

About The Dimension 3D Printing Group

The Dimension 3D Printing Group is a business unit of Stratasys, Inc., based in Minneapolis, Minn. Dimension 3D printers–which include the Elite, the Dimension 1200 Series and Dimension 768 Series–are networked, desktop modeling systems that provide CAD (Computer-Aided-Design) users a fast, office-friendly, low-cost alternative for building functional 3D prints. Dimension 3D printers build accurate models layer by layer using durable ABS plastic, allowing users to not only evaluate design concepts, but test 3D prints for functionality, form and fit. As the first large format desktop 3D printer that sells for less than $30,000, Dimension incorporates many key features found in modeling systems that cost tens of thousands of dollars more.


Rapid Notification System for Schools is Now Available Through Leading Developer of School Safety Programs

LANCASTER, PA: As school districts nationwide continue to improve crisis prevention, preparedness, response and recovery plans, administrators will now have the capability to deliver accurate information to staff, students and parents. TeamPrepared, a school safety and crisis response product of InnerLink, Inc., is now available with ALERTNOW® rapid communication service-one of the world´s leading providers of communication services designed to specifically to address the specific needs of schools.
According to John Rednak, Superintendent of the Solanco School District in Lancaster County, Pennsylvania , the ALERTNOW rapid communication service has been a valuable asset.

"Our school district has been using ALERTNOW for four years," Rednak said. "During that time, we´ve been able to make parents aware of both emergencies and other notifications using the system and as a result our parents have come to depend on this system when we need to contact them with important information."

TeamPrepared provides tools and solutions that help a school to build and implement the prevention, preparation, response and recovery phases of their crisis plans. This includes modules for online secure forms, a library of resources, a plan builder, best-practice templates, interactive capabilities for maps and floor plans, coordinated communication with first responders, parental notification guidelines, recovery resources, suggested safety reading, training and curriculum. TeamPrepared provides 24/7 access to first responders and all authorized users of the system.

The ALERTNOW option offered through TeamPrepared provides an instant, proven communications solution to notify parents and staff within minutes. Emergency calls are sent through reliable and redundant communication networks that deliver thousands of messages each minute providing schools with the capability to deliver important and accurate information to parents and guardians.

ALERTNOW requires no additional hardware, software or phone lines and can be accessed by school administrators using any phone or computer.

According to Jason Bedford, ALERTNOW´s Director of Sales and Marketing, "ALERTNOW is the industry´s only provider that provides a way to differentiate routine messages from critical emergency messages. ALERTNOW displays the school´s main phone number on caller IDs for routine calls, and distinguishes emergency messages with "411" on caller IDs."

Bedford sees great value in this bundled product. "This will enable schools to build stronger relationships by enhancing parental and community involvement; emergency notification and awareness; communication with non-English speaking communities in their native language; and school safety preparation," Bedford stated. "ALERTNOW has been delivering millions of messages each month on behalf of K-12 schools everywhere, and will be a perfect complement to the school safety and crisis response features of TeamPrepared," he said.
School administrators are encouraged to contact InnerLink for more information on TeamPrepared and ALERTNOW, by visiting, or calling 866-522-5487. The TeamPrepared Product Manager, Rod Schoening (, is available to answer questions or take interested educators and safety personnel for an online tour of TeamPrepared.

InnerLink, Inc. was founded in 2001 by Robert Gillio, M.D. and Martha L. Harris, and provides a wide range of health and safety technology solutions for schools, communities and health care professionals across the United States. InnerLink´s many products include web-based wellness curriculum for the education market; portal technology that allows school districts to manage system-wide Coordinated School Health programs, policies and student health records; online personal electronic health records that allow users to manage their own health information and carry it with them 24/7; and portal solutions for organizations and communities to manage disaster preparedness planning, response and recovery.

ALERTNOW is a rapid communication service that enables schools throughout the United States to deliver tens of thousands of voice or text-based messages to telephones and other devices in mere minutes. More than 2 million ALERTNOW messages are sent by K-12 educators each month in the United States. Schools rely on ALERTNOW to enhance parental involvement, increase student attendance and accountability, bridge language barriers with parents and provide reliable and immediate communications during emergencies. ALERTNOW requires no hardware, software or additional phone lines from customers. As a Web-based Application Service Provider (ASP), AlertNow manages and hosts the hardware, software and telephone infrastructure required to deliver services. AlertNow is provided by Saf-T-Net, founded in Raleigh, N.C. in 1996. For more information, see


Horizon Wimba Name Change Reflects Brand Simplification

New York, NY–(April 6, 2007)–Horizon Wimba, the education technology company that helps people teach people, announced today that it has changed its name to Wimba. The company will continue to offer the same collaborative software and services to its education customers, while rationalizing the brand.

Wimba´s brand reconciliation will eliminate the multiple monikers and identities that currently define the company.

"We´ve been known as Horizon Wimba, HorizonLive and even Wimba since HorizonLive and Wimba merger in 2004," said Tommaso Trionfi, CEO of Wimba. "We want our customers to identify us by our incredible products and committed customer service?period. To date, our brand has been known for having multiple names and identities and this shift addresses that reality."

Staying the Same:
The products and services upon which education institutions worldwide have grown to trust and rely won´t change. Wimba will support its products and customers as it always has.

Wimba´s new tagline: People Teach People.
Wimba enables the achievement of key pedagogical objectives that cannot be reached with standard course management systems. Such objectives include fostering instructive dialogue, creating hands-on interaction, and ensuring access to as many students as possible. The software helps students and teachers connect by combining interactive technologies such as voice, video, podcasting, content authoring, assessment, and instant messaging with an educators´ mission to stimulate the most powerful educational tool of all time–the mind.

The tagline reflects Wimba´s belief that while technology is a significant enabler of education, at the end of the day it is people who teach people.

New product offering: The Wimba Collaboration Bundle
The Wimba Collaboration Bundle offers a rich array of collaborative tools that allow faculty to retain the highly personal and lively nature of traditional classroom instruction. From voice to video, from podcasting to content authoring to instant messaging, the Collaboration Bundle works seamlessly within existing online courses so instructors never need a new username or password, and never have to leave their familiar online course environments.

New company division: Wimba Publishing Services
Wimba Publishing Services knows that a textbook isn´t simply a textbook anymore–it´s part of a collection of learning materials tailored by the demands of a school´s professors and students. Wimba Publishing Services combines the Company´s expertise in providing services for academic publishing companies with its expertise in collaborative technologies to help schools and publishers create compelling offerings for delivering and assessing content in all disciplines.

About Wimba

Wimba is a company focused solely on education and dedicated to the principle that people learn more when they are drawn closer together. Our collaborative software applications for the online education market enable institutions to bridge technology and pedagogy by supplementing course management systems with many of the proven disciplines of in-person learning environments. Wimba´s intuitive solutions enable educators and students to quickly and easily teach and learn live online, engage in live chat and instant message exchanges, benefit from oral content being added to text-based course content, and more. Instructors can also use Wimba solutions to convert Microsoft Word documents into accessible web pages and to create and administer tests, quizzes, and exams. Our focus on education and collaboration with educators fuels our product development.

Wimba. People Teach People.


ECS Launches Online Education Leadership Policy Toolkit, Funded by MetLife Foundation

DENVER, CO — The Education Commission of the States (ECS) announces the release of the Education Leadership Policy Toolkit, a comprehensive online toolkit that provides information on effective education leadership policies and practices.

The toolkit was created through the generous support of MetLife Foundation and is designed to provide information to state policymakers and school district leaders — as well as principals and teachers — with the goal of increasing leadership capacity in schools, districts and states. Information on the site was gathered and synthesized from a series of case studies conducted around the nation in districts with strong student learning, often in challenging contexts.

The Education Leadership Policy Toolkit organizes information into eight key categories that represent the common leadership factors in all the studied districts: Vision, Governance, Relationships, Culture, Human Development, Instruction, Evaluation and Resource Allocation. Within each category, users can find example policies and practices, recommendations and key elements of effective leadership at three different levels: state, district and school. Additional resources for each leadership factor are provided as well.

Additionally, the site features case studies on the challenges and successes of three different districts: Boston, Massachusetts; National City, California; and Memphis, Tennessee. Each case study features the perspective from a teacher, a principal and the district superintendent about how change was implemented, and what conditions and beliefs are essential for effective and successful leadership. The toolkit provides online audio clips of interviews with a teacher, principal and superintendent from each district.

The Education Leadership Policy Toolkit is now available on the ECS Web site at:


Mitsubishi, Epson, and Optoma Rank Top among North American Projector Brands in Pacific Media Associates Dealer Survey

Menlo Park, California, USA–April 5, 2007. Mitsubishi, Epson, and Optoma earned the first three spots as the top front projector brands in the 11th annual survey conducted by Pacific Media Associates, the global market information experts on large-screen displays. Dealers ranked Mitsubishi first or second in marketing support, products, and after-sale support. Pacific Media´s Annual Dealer Survey is the authoritative source of independent, unbiased ratings of large-screen displays manufacturers by dealers throughout North America. Starting with 2007, Pacific Media will expand this survey to include the Europe, Middle East, and Africa (EMEA) markets.

"The market for front projectors is more competitive than ever. Most dealers carry multiple product lines, so manufacturers have to do more than just make good products. They must provide compelling sales, marketing, and technical support programs if they are to capture a dealer´s mindshare and market share," said Michael Abramson, who directs Pacific Media´s research on front projectors and was project manager for the Dealer Survey. "Many of the aspects dealers considered most important in the past continued to be significant in 2006, and will probably remain important going forward. The top three manufacturers had strong scores in many individual aspects, especially those considered most important by dealers. Mitsubishi has been the highest-rated brand, or one of them, for the past several years," adds Abramson.

The survey ranks 25 aspects of marketing support, products, and after-sale support according to their importance to dealers. Dealers then rated their key suppliers on each of these aspects. Ratings were based on a scale of 1 (very poor) to 5 (very good). Manufacturers with high scores on the more important aspects posted higher overall composite scores than those who scored well on less-important aspects. The report includes numerical ratings for each manufacturer for each aspect. This data can help manufacturers learn whether efforts to improve certain aspects are yielding results, and to see where they lag behind their competitors.

The two companies with the best ratings for the most important five aspects are:

*Capable Dealer Reps–Runco, NEC

*Good Price/Performance–Optoma, Mitsubishi

*On-Time Delivery–Sanyo, Hitachi

*Product Quality/Reliability–Mitsubishi, Eiki

*Responsive Support Persons–NEC, Toshiba

The two companies with the highest composite scores in the areas of marketing support, products, and after-sale support are.

*Marketing Support–NEC, Mitsubishi

*Products–Optoma, Mitsubishi

*After Sale Support–Epson, Mitsubishi

The 2006 survey is the eleventh that Pacific Media has conducted and covers a broad range of facts, figures, and opinions from 144 participating dealers, many of whom are among the largest dealers in North America. The top three manufacturers will shortly receive distinctive awards to commemorate their performance in this survey.

About Pacific Media Associates

Pacific Media specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on large-screen display markets, newsletters on new products and other key industry developments, monthly advertised price tracking, ad hoc analyses, and annual Web surveys of North American end users (including organizations and individual consumers) and both North American and EMEA resellers/retailers. Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated high-tech market information business. The company headquarters is at 1060 Siskiyou Drive, Menlo Park, CA 94025. Telephone +1 650-561-9020


Joint Statement of CoSN, ISTE, SETDA on New U.S. ED Study on Software Effectiveness

Washington, DC (April 5, 2007)–The Consortium for School Networking (CoSN), the International Society for Technology in Education (ISTE), and the State Educational Technology Directors Association (SETDA) today released the following statement in response to a U.S. Department of Education study, titled "Effectiveness of Reading and Mathematics Software Products." The study reported that 15 educational software products reviewed had no measurable impact on student performance outcomes. The three organizations urge readers to scrutinize the findings carefully, as even the Department states that the study "was not designed to assess the effectiveness of educational technology across its entire spectrum of uses…"

"In the past five years, emerging interactive media have provided ways to bring new, more powerful pedagogies and content to classrooms," said Dr. Chris Dede, Wirth Professor in Learning Technologies at Harvard University. "This study misestimates the value of information and communication technologies by focusing exclusively on older approaches that do not take advantage of current technologies and leading edge educational methods."

"It is important to remember that educational software, like textbooks, is only one tool in the learning process. Neither can be a substitute for well-trained teachers, leadership, and parental involvement," said Keith Krueger, CEO of CoSN.

"Modern information tools and digital content prove their value in schools all across the country every day when implemented, supported and assessed appropriately. We should support these effective approaches in the learning process because they provide students with the skills and resources they need to succeed in 21st century work and civic life," said Don Knezek, CEO of ISTE.

"Across the nation, educators are using a range of learning technologies to transform teaching and learning and improve student achievement. We have solid evidence that these efforts are working," said Mary Ann Wolf, Executive Director of SETDA.

Several scientifically-based studies funded by the U.S. Department of Education and conducted by independent research organizations show the positive impact technology is making to enhance learning and instruction and improve performance.

In Utah, Missouri and Maine, the eMINTS program which provides schools and teachers with education technology, curriculum and over 200 hours of professional development, was responsible for students in the eMINTS classroom achieving over 10 to 20 percentage points higher than students in the control classroom. Additionally, in Iowa, after connecting teachers with sustainable professional development and technology-based curriculum interventions, student scores increased by 14 percentage points in 8th grade math, 16 points in 4th grade math, and 13 points in 4th grade reading, when compared with control groups.

The organizations agree that technology has fundamentally transformed every sector in the United States economy. Parents understand the need for technology in schools, and kids live in a digitally-rich world. There is no question that our schools should reflect these realities. As we consider America´s competitiveness, we cannot allow one narrow study to derail the progress technology is making in education in our 21st Century global economy.


New York Bird Flu School Planning Summit Announced

The New York Bird Flu School Planning Summit on May 21 at the Hilton Garden Inn Raritan Center in New Jersey aims to equip communities with all the right tools against bird flu.

Washington DC (New-Fields) April 3, 2007 – School administrators will have another chance to equip themselves with the tools necessary for preparing for and responding to bird flu in their communities at the New York Bird Flu School Planning Summit to be held on May 21
at the Hilton Garden Inn Raritan Center in New Jersey.

The fourth such conference organized, the summit is a continuation of New-Field Exhibition´s commitment to be responsive to the needs and expectations of the communities. The summit aims to provide assistance to school administrators for improving mechanisms for bird flu and pandemic preparedness and response.

It introduces an efficient emergency management plan designed to function in times of need?on time, under budget, and with minimum disruption to school and community operations.

New-Fields president and CEO Samir Farajallah expresses his enthusiasm over the upcoming affair: "This is one summit that the academe should not miss. Topics concerning bird flu and the school
community will be discussed in great detail," he said.

Highlights of the event include an overview of the bird flu situation, hands-on experience with the planning process, table-top exercises (composed of classroom, home, and community scenarios), and
taking home of "action tools" to communicate, coordinate, and collaborate.

For more information about the conference, please contact our Washington DC office at 202.536.5000 or visit us at

About New-Fields Exhibitions

New Fields Exhibitions, Inc. is a leading emerging markets and business information provider. With offices in Washington, DC and overseas, the company provides marketing services in the areas of construction, energy, oil & gas, telecommunications and health care. It organizes trade shows that produce results for companies worldwide.