USA Today reports that in an effort to ramp up computer sales, Apple is revamping its customer service offerings. The company will split its ProCare program, leaving premium tech support with ProCare, and then creating an education unit called One to One. Each program costs $99 per year. Ron Johnson, Apple’s senior vice president of retail, says that customers want service or education, but not usually both. ProCare currently offers personalized instruction on any topic of interest to the consumer. However, One to One takes this model to a whole other level with a multisession curriculum on 11 topics…

http://www.usatoday.com/tech/products/2007-05-01-apple-one-to-one_N.htm

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