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Jobs pledges ‘a greener Apple’

By eSchool News
May 7th, 2007

After years of being tight-lipped about the company’s environmental efforts, Apple CEO Steve Jobs posted an 1,880 word open letter online May 3 about the computer maker’s work to be green, ZDNet reports. Jobs cites criticism from environmental groups as his impetus to talk about Apple’s initiatives in recycling old products and removing toxic chemicals from new products. Last month, Greenpeace told ZDNet Australia the Mac maker was disingenuous in saying it had a strong environmental track record. "It is generally not Apple’s policy to trumpet our plans for the future … Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Apple’s desires and plans to become greener. So today we’re changing our policy," Jobs writes …

http://www.zdnet.com.au/news/hardware/soa/Jobs-pledges-a-greener-Apple-/0,130061702,339275232,00.htm

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eSchool News

Jobs pledges ‘a greener Apple’

By eSchool News
May 7th, 2007

After years of being tight-lipped about the company’s environmental efforts, Apple CEO Steve Jobs posted an 1,880 word open letter online May 3 about the computer maker’s work to be green, ZDNet reports. Jobs cites criticism from environmental groups as his impetus to talk about Apple’s initiatives in recycling old products and removing toxic chemicals from new products. Last month, Greenpeace told ZDNet Australia the Mac maker was disingenuous in saying it had a strong environmental track record. "It is generally not Apple’s policy to trumpet our plans for the future … Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Apple’s desires and plans to become greener. So today we’re changing our policy," Jobs writes …

http://www.zdnet.com.au/news/hardware/soa/Jobs-pledges-a-greener-Apple-/0,130061702,339275232,00.htm

About the Author:

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