New Targeted E-mail Capability Added to,

Newtown, PA, May 3, 2007: MMS Education announced today that group e-mail functionality is now available with, the only online customer relationship management (CRM) system designed for the education market. This new enhancement to EdReach is used with a template library to create customized promotional messages. Users can quickly segment their prospects and customers and send personalized e-mails with EdReach´s exclusive Target Builder, making product and service promotion easier and more cost-effective.

The EdReach CRM system, originally developed for MMS´s own inside sales forces, can benefit any organization selling or marketing to the more than 130,000 public, private and parochial school buildings and more than 14,000 school districts in the U.S. This powerful, web-based tool gives K-12 educational marketers immediate access to core demographic information on every school and school district in the country, as well as sales reports and versatile contact management tools.

For more information on how helps companies achieve greater sales and outreach efficiencies, call Kelly Stewart Lakavitch at 800-448-3399, or visit and view a brief demo of the EdReach CRM system. is available exclusively through MMS Education.

About MMS Education

MMS Education is a leading U.S. educational consulting, program development, marketing, sales and data services organization. For more than 30 years, MMS has been helping clients bring quality educational programs and services to students of all ages in diverse learning environments. Additional information on MMS Education is available at or call 800-523-5948.

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